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geotourism

This term, introduced by National Geographic Traveler and the Travel Industry Association of America, is defined as "tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents."

Unlike ecotourism, which usually concentrates on preserving natural areas, geotourism encompasses all distinguishing characteristics of a place, including cultural.

Both approaches are often considered more proactive than sustainable tourism, which focuses largely on limiting negative effects. Geotourism is the key strategy of Mission Programs' Center for Sustainable Destinations.

See also ecotourism.