|This term, introduced by National Geographic Traveler and the
Travel Industry Association of America, is defined as "tourism that
sustains or enhances the geographical character of a place—its
environment, culture, aesthetics, heritage, and the well-being of its
Unlike ecotourism, which usually concentrates on preserving
natural areas, geotourism encompasses all distinguishing characteristics
of a place, including cultural.
Both approaches are often considered
more proactive than sustainable tourism, which focuses largely on
limiting negative effects. Geotourism is the key strategy of Mission
Programs' Center for Sustainable Destinations.
See also ecotourism.