||Do not use a hyphen or other punctuation when breaking an address at the
end of a line. If an address contains a hyphen, do not break the
address at the hyphen. If breaking the address at a period, put the
period on the next line so it will not be read as the end of a sentence.
Use normal punctuation at the end of the address if it completes a
A space in an address is indicated by underlined space.
In print text, use italics for a web address (URL); in online and digital forms, italics are not necessary for URLs, since they are typically hyperlinked. In boilerplates and display
type a URL is generally written in the same typeface as the words
surrounding it, though it may also be boldface:
Check nationalgeographic.com/magazine/cranecam for real-time coverage of the sandhill crane migration.
For Membership Service: ngmservice.com
Words within a URL may be capitalized for readability: Go to NatGeoFound.tumblr.com.
When using three dots with a partial address, put spaces between each dot and between what comes before and after the dots:
See . . . /features/97/wave.
||Usually a combining term but can also be used as an adjective:
cyberspace, cybercafés, cyber strangers, cyber shark
|3. e-mail, email, e-terms
||Either may be used; be consistent within a publication. NGM writes email as one word:
I received 122 emails today; email your answer.
In text, email addresses are set in roman.
Use lowercase e in terms such as e-commerce, e-ticket, and e-zine.
|4. file extensions
||These letters identify a file's format and the application needed to open it. In a file name, extensions are lowercased; in editorial copy they are capitalized and used without periods:
.gif GIF Graphics Interchange Format
.jpg JPEG Joint Photographic Experts Group
.pdf PDF Portable Document Format
||Lowercase for a discussion board on our website: For more on the Roman Empire join our online forum at www.nationalgeographic.com.
|7. logon, log on
||logon (noun), log on (verb)
||Name of our website at www.nationalgeographic.com.
Italicize the name of the Society's website in editorial copy in print:
Find more information at nationalgeographic.com.
Regularly running sections are capped and roman; titles of special features are quoted.
||one word in computer context
|10. search engines
||Write the names of search engines in roman with initial caps:
Google, Yahoo!, Lycos, Infoseek, Excite.
||Abbreviation for uniform resource locator, an Internet address.
See section 1. addresses, above.
||website is preferred
|13. World Wide Web, the web
||It is redundant to say "on the World Wide Web at www.nationalgeographic.com."
Say "on the Internet at www.nationalgeographic.com" or simply at nationalgeographic.com.
The designation www may be dropped from most addresses.
For NGS, use nationalgeographic.com. In boilerplates follow the
designer's recommendations; in pointers write in bold using the same
type as the rest of the pointer text.
See also section 1. addresses, above.